My name is Luke Couture, and I am a performance specialist from Saint John, New Brunswick, Canada. My life’s purpose is: “to inspire, challenge, and motivate people to be the best they can be.” I am deeply fascinated by everything high performance: from sport to business and everything in between. I try to combine my diverse and somewhat unconventional educational background with my 10+ years of lessons as a full time badminton athlete to help people live to their fullest capacity. My overarching coaching philosophy is built on three key elements: 1) Grow People: Sport and the pursuit of excellence provides the ultimate platform to mold exceptional men and women. 2) Potential Everywhere: By actively looking for people’s unique strengths, talents, and capabilities, we can find potential where others may not have believed it existed. 3) Dream Bigger: The only limitations are the ones we put on ourselves.